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PORSCHE GEN3 EVO
YEAR
2024
ROLE
DIRECTING, EDITING
AGENCY/ PRODUCTION
BBDO, KNIFF
Projektart:
AUTOMOTIV
This film tells the story of Porsche’s rich motorsport legacy, showcasing how each step in their journey marked a new milestone—and how the pursuit of excellence continues to drive them forward.
At the heart of this story is the new GEN3 Evo Porsche 99X Electric: sharper, bolder, and faster than ever before. With a striking new design inspired by the vibrant colors of the Porsche Taycan Turbo GT, this car seamlessly brings the spirit of Porsche sports cars to the electric racing track.
Rooted in the iconic history of Porsche motorsport and built with an eye toward the future, this is the Raceborn story brought to life—a celebration of innovation, passion, and progress.
I am incredibly proud to have directed this project.







