META - THE WORLD`S SMALLEST GYM

Meta Quest and PUMA have joined forces to launch “The World’s Smallest Gym,” a groundbreaking mixed reality experience powered by Meta Quest 3 and PUMA’s fitness expertise. Designed for a 2m x 2m space, it offers limitless workout possibilities, including boxing, HIIT, and Zumba. This innovative project aims to keep people active during the post-January gym slump. Visitors can experience 15–20 minute immersive fitness sessions at PUMA flagship stores in Berlin until February 3rd.

The campaign, featuring NBA star Dennis Schröder, showcases how Meta Quest 3 can complement athletic training. Created by BBDO Germany and AMV BBDO London, it integrates media like wild postering, editorial partnerships, and influencer-driven social content.

I had the honor of contributing to this project as Director, DoP, and Editor. Together with the team, we brought the campaign to life through a variety of dynamic formats, including DOOH installations displayed prominently across Berlin, engaging social media content tailored for all major platforms, and captivating video content for streaming TV and other moving image platforms. These elements were strategically crafted to spread the message of “The World’s Smallest Gym” and inspire audiences to embrace this innovative fitness experience.